Brand identity and illustrations for South Louisiana festival
Shifting from a traditional film festival to a more expansive entertainment event, Southern Screen was in need of a visual rebrand that reflected this shift. With an updated brand identity, Southern Screen was able to showcase its addition of live podcasts, music, and a variety of other entertainment mediums while still leaving room for future growth. The more stylized, youthful direction allowed a stronger visual identity and even earned the organization a 2019 Communication Arts Award of Excellence.
Year
2017-2021
Team
Makemade
Southern Screen
DISCIPLINE
Brand Identity
Visual Direction
Event Graphics
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With a stronger updated visual identity in place, 2018 sought to bring back and improve playful characters while continuing to showcase the refreshed bold imagery of the organization.
2019 imagery built upon a migration theme.
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Playful aesthetics continued into 2020 with commemorative imagery and motion graphics that brought unexpected colorful moments to an unexpected year.
2021 took inspiration from the strange feeling of re-entering public life. Made to capture the feeling of emerging after a long slumber to rejoin and rejoice in the light.
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