Brand identity and illustrations for South Louisiana festival
Shifting from a traditional film festival to a more expansive entertainment event, Southern Screen was in need of a visual rebrand that reflected this shift. With an updated brand identity, Southern Screen was able to showcase its addition of live podcasts, music, and a variety of other entertainment mediums while still leaving room for future growth. The more stylized, youthful direction allowed a stronger visual identity and even earned the organization a 2019 Communication Arts Award of Excellence.
With a stronger updated visual identity in place, 2018 sought to bring back and improve playful characters while continuing to showcase the refreshed bold imagery of the organization.
2019 imagery built upon a migration theme.
Playful aesthetics continued into 2020 with commemorative imagery and motion graphics that brought unexpected colorful moments to an unexpected year.
2021 took inspiration from the strange feeling of re-entering public life. Made to capture the feeling of emerging after a long slumber to rejoin and rejoice in the light.
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