Southern Screen
Brand identity and illustrations for South Louisiana festival
Shifting from a traditional film festival to a more expansive entertainment event, Southern Screen was in need of a visual rebrand that reflected this shift. With an updated brand identity, Southern Screen was able to showcase its addition of live podcasts, music, and a variety of other entertainment mediums while still leaving room for future growth. The more stylized, youthful direction allowed a stronger visual identity and even earned the organization a 2019 Communication Arts Award of Excellence.
Year
2017-2021
Team
Makemade
Southern Screen
DISCIPLINE
Brand Identity
Visual Direction
Event Graphics
![southern screen versions of logo, font, and brand color scheme](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e3e2bb84cafc62fc8e_SS2021-Southern%20Screen%20MMWebsite%20Elements-05.png)
![Southern Screen icons](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b218c457cbcd7c00bed555_SS-Web-Page-Layouts_13.jpg)
![southern screen hustle animation](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b4bd60b4a55d23748ee50c_HustleAnimation_Gif_03.gif)
![Southern Screen photo of attendee with wall of logos shown behind them](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b218c58194d666c89f60e8_SS%2BFestival%2B2019%2BDeHart_18_2.jpg)
![Southern Screen logo shown on cup](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b218c5a382ec4cc36d434e_SS2021%2BMakemade%2BCup%2BCropped%2BAlt.jpg)
![Southern Screen festival laurel](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b218c48cd0f9648dc8e550_SS-Web-Page-Layouts_15.jpg)
![Southern Screen festival Laurel](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b218c5d544d7410b8ad070_SS2021-Southern-Screen-MMWebsite-Elements4%20(1).jpg)
Bright, fun, and full of
characters
With a stronger updated visual identity in place, 2018 sought to bring back and improve playful characters while continuing to showcase the refreshed bold imagery of the organization.
![Southern Screen design showing collage of people, instruments, food, and film related items](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b2199bf8b44cc935840a51_SS-Web-Page-Layouts_03.jpg)
![Southern Screen design showing collage of people, instruments, food, and film related items](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b2199cacb2de053d1294e1_SS-Web-Page-Layouts_04%2BcopyCaaward.jpg)
![Southern Screen pass](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b219c4051037254e439144_SS-Web-Page-Layouts_11.jpg)
![Southern Screen website sponsor page](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b219c3d85b0c8395d3eefc_FilmBuffWebpage.gif)
Migrate to Louisiana
2019 imagery built upon a migration theme.
![southern screen bird design](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e3e883a5a554caa50e_SS2021-Southern%20Screen%20MMWebsite%20Elements1-05.png)
![southern screen program](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b32f5fd1c7823cee6ff5c9_Southern%20Screen%202018%20Program.png)
![southern screen photo showing woman speaking to audience with southern screen poster in the background](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e973ce96c067966037_SS2021-Southern-Screen-MMWebsite-Elements.jpg)
![southern screen bird icon](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b21d8812368a8248516b3f_SS-Web-Page-Layouts_16.jpg)
![southern screen animation showing bird pulling a pass from the ground](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e17ade503190c920a8_early6.gif)
![Southern Screen photo showing group of people on stage speaking with Southern Screen design shown on projector](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b21dd74cad464595f66c51_SS2021-Southern-Screen-MMWebsite-Elements2%20(1).jpg)
A decade of entertainment
and learning
Playful aesthetics continued into 2020 with commemorative imagery and motion graphics that brought unexpected colorful moments to an unexpected year.
![southern screen grid showing layout for 10 year design](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e38cd0f92d74c8dffa_SS2021-Southern%20Screen%20MMWebsite%20Elements-09.png)
![Southern screen 10 Year animation showing various film, food, and music related items](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217ea8cd0f90bb2c8e02a_SS2020_10_Year_Logo_Animation.gif)
![southern screen various designs using film, food, and music related items to say 10 years](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/62b217e37029f751be8550ce_SS2021-Southern%20Screen%20MMWebsite%20Elements-11.png)
Emerging from the cocoon
2021 took inspiration from the strange feeling of re-entering public life. Made to capture the feeling of emerging after a long slumber to rejoin and rejoice in the light.
![](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/64d3ee4ce63cd6f98dd6a5b7_Southern-Screen-2021-Passes.webp)
![](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/64d3f00d95ccfebbc041fb19_Southern-Screen-2021-Poster-Photo.jpg)
![](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/64d3f0e35b22fbaa8560d5c9_Southern-Screen-2021_wild-child.jpg)
![](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/64d3eefee1273c1b5af81b28_Southern-Screen-2022-Pocket-Guide.jpg)
![](https://assets-global.website-files.com/629f9a24ebe10875e0d4a42b/64d52094e6f1571ead9fd1af_SS22-Opening-Night-2022.11.10-38_cropped_02.jpg)