Pronounced Sound
A logomark introduces a new specialized music industry startup
Founded by two enthusiastic music fans, Pronounced Sound fills the gap between working musicians and their ability to secure quality publicity, booking, and licensing options. Dedicated to the musician first, Pronounced Sound acts as a connector and amplifier for artists. The launch of their business needed a logo that was simple, modern, and boutique.
Year
2021
Team
Makemade
Pronounced Sound
DISCIPLINE
Logo Development
Project
Founded by two enthusiastic music fans, Pronounced Sound fills the gap between working musicians and their ability to secure quality publicity, booking, and licensing options. Dedicated to the musical artist first, Pronounced Sound acts as a connector and amplifier. The consulting upstart was eager to launch with a logo and identity that was simple, modern, and boutique.
Process
Initial concepts included symbolic designs and ideas based on typographic marks. Working with the idea that Pronounced Sound would be handling business for different kinds of musical clientele, a more neutral, geometric, and simple direction was eventually decided on. Wanting to show its clientele that they cared about artistry and integrity, Pronounced Sound ultimately felt the logomark should feel more like a standalone piece of abstract art than obvious music inspired pictorial imagery.
Solution
The final logo is a simple geometric based design. Using three half circles and one smaller rectangle for a typographic mark, the logo created a balanced, even, and trust worthy image for the brand launch.
