Downtown Lafayette Annual Report

A print and digital report that blends storytelling, illustration, and community input.

Designed as both a printed booklet and interactive website, the Downtown Lafayette 2022 Annual Report channels the vibrancy of a growing city center into a format that playfully reflects the past year while offering a platform for dreaming forward. With bold illustration and thoughtful layout, the report invites readers to follow a colorful visual path through the year’s accomplishments. To spark collective imagination for Downtown’s future, the printed piece includes a detachable postcard for sharing personal ideas and drawings. Online, visitors can scroll through animated content and sketch their own visions for Downtown—submitting them directly to the organization.